
The Ryde, conceived by Mike Figueroa and Matt Allen set out to create a brand built around engaging, artistic designs. They describe their clothing as...'an outward expression of the way they view the world around them.' The Ryde's clothing caters to good-humored, laid-back individuals, aka: The surf culture.
Surf culture: by loose definition is a harmony with life, and the ocean. In a Rolling Stones magazine interview, Pearl Jam's lead singer, Eddie Vedder said, 'surfing is kind of my religion'.
It kind of makes you want to kick back in So Cal.