Miss USA + Graphic Design
The Ryde, conceived by Mike Figueroa and Matt Allen set out to create a brand built around engaging, artistic designs. They describe their clothing as...'an outward expression of the way they view the world around them.' The Ryde's clothing caters to good-humored, laid-back individuals, aka: The surf culture.
Surf culture: by loose definition is a harmony with life, and the ocean. In a Rolling Stones magazine interview, Pearl Jam's lead singer, Eddie Vedder said, 'surfing is kind of my religion'.
It kind of makes you want to kick back in So Cal.
Thursday, February 14, 2008