Beck's, a favorite German beer, began, in 1985, to collaborate with emerging British contemporary artists – among them, Gilbert & George, Yinka Shonibare, Tracey Emin and Damien Hirst – on creating artistic labels for their deep green bottles. This year, Beck's has partnered with four students from London’s Royal College of Art to create ‘Beck’s Canvas’ for 27 million bottles.
Beck's, a favorite German beer, began, in 1985, to collaborate with emerging British contemporary artists – among them, Gilbert & George, Yinka Shonibare, Tracey Emin and Damien Hirst – on creating artistic labels for their deep green bottles. This year, Beck's has partnered with four students from London’s Royal College of Art to create ‘Beck’s Canvas’ for 27 million bottles.